ASEF Management, the company operating the ASEF app, values your privacy and is committed to protecting your personal data. This Privacy Policy explains what data we collect, how we use it, and the security measures we apply. By using ASEF services, you agree to this policy.

1. Data Collection and Use

ASEF Management collects essential personal data to provide secure and efficient ride-hailing and payment services:

Full Name
Phone Number
Email Address
Location Data (for pickup and drop-off)
Payment Information

We use this data to:

Manage bookings and rides
Process payments
Improve service quality
Ensure safety and prevent fraud

2. Data Sharing

Your data is shared only with:

ASEF partner drivers fulfilling your ride
Payment processors involved in your transaction
ASEF Management’s internal support and safety teams

We do not sell or share your data with advertisers or unrelated third parties.

3. Data Security and Confidentiality

Your personal information is stored securely by ASEF Management with encryption and strict access controls. Only authorized personnel can access your data, ensuring confidentiality and protection against unauthorized use or loss.

4. Your Rights

Under Moroccan Law No. 09-08, you have the right to:

Access your personal data
Modify or correct inaccurate information
Request deletion of your account and data

You can exercise these rights via your ASEF account or by contacting ASEF Management at:

📧 support@asef.ma
📱 WhatsApp: +212 644-505588

5. Promotional Offers

You may opt-in to receive promotional offers from ASEF Management and its partners. You can unsubscribe anytime through the app or by contacting us.

6. Cookies and Tracking

ASEF uses cookies and location tracking to enhance your experience and enable real-time ride tracking. You may disable cookies in your device settings, but this may limit app functionality.

7. Data Retention

ASEF Management retains your personal data only as long as necessary to:

Complete your rides and payments
Fulfill legal obligations
Maintain your account (if active)

Afterward, data is securely deleted.

8. Account Deletion and Abuse Prevention

To maintain security and prevent abuse:

Account deletion requests require up to 7 days for processing
This period allows ASEF Management to verify the request
After verification, your data will be permanently removed

If you have any questions or requests related to your data, please contact ASEF Management at: